Who wants to do a sugar challenge? + protein giveaway!

by Kim on October 29, 2014

Remember when I talked about the documentary Fed Up and its 10-day no sugar challenge?

fed up

And I was like, “I don’t even know if I could do that, hahaha! SUGARRRRRRR…”

Well, that’s been bothering me. I mean, I COULD do it…right??? (Really asking here.)

I have to know.

So I’m going for it.

10 days. No sugar (except fruit). No chocolate (ouch…my fingers hurt from typing that), no honey/maple syrup, no sweet sauces or dressings, no fake sugars (even Stevia), and basically no packaged foods or grains.

Up until now, it’s never been something I even wanted to try. I was firmly in the “everything in moderation” camp and didn’t see how a little chocolate was hurting anyone. But lately, I’ve been noticing that if there’s nothing sweet in the house for a few days, I go a little bonkers. Like digging deep in the cupboards in a there-has-to-be-SOMEthing-here frenzy, and ultimately settling for Mason’s ultra-bland (but slightly sweet!) gluten-free cereal, which I wouldn’t otherwise have any interest in.

So mostly, I want to knock out my sugar cravings. I want to see treats as treats, rather than something I need every day or at the end of every meal. And I’m curious to see how this will affect my relationships with carbs (aka the fact that I want them all. the. time.).

Plus, I really wanna lose 3 pounds. (Just kidding—more like 15, actually, haha. I just thought this conversation called for a Mean Girls reference.)

I think it’s a great time of year for something like this, too. It’ll help me recover from the Halloween Sugarstravaganza (although hopefully we won’t have much—I found a place to donate leftover candy and get it sent overseas to the troops, so I think we’ll do that) AND put me in a good position to go into the holidays with a hair more self control than usual. (I’m lookin at you, Grandma’s incredible baked goods.)

The 10 days I’m targeting are Nov. 10-19. This will give me a little time to de-sugar-fy the kitchen and do some solid meal/snack planning and shopping. And I’ll still be done in plenty of time for Thanksgiving.

Question: anyone want to join me? I’d love an accountability partner or two!


While we’re going down blog memory lane, remember when I talked about Madelyn Moon and her amazing new-ish podcast, Mind Body Musings?

Well, Madelyn recently reached out to me to tell me about her plant-based protein powder, B-Strong, which is made by a little startup company called Skoop.


B-Strong is a squeaky clean, non-GMO product that promotes a three-stage process for manufacturing strong, lean muscles and overall health. It contains 160 calories, 16 grams of protein, and 6 grams of fiber.

Unlike most protein powders, B-Strong also contains:

  • Prebiotics that promote a happy belly

  • Amino acids, including essentials, non-essentials and BCAAs

  • Antioxidants

  • ZERO gluten, dairy, or soy

And in comes in some pretty cute packaging, which I’m sort of a sucker for.


Protein = not just for humongousness. I love it. And might be stealing that word.

Anyway, Madelyn was kind enough to send me some B-Strong to try out for myself, and this sweet little package arrived on my doorstep.


I was so excited to see the shaker in there—because PINK…


And also because it came with this awesome little mixing ball I’d never seen before. GENIUS!


It seriously works so well. Every protein shaker needs one immediately.

OH and possibly the coolest part about Skoop: a portion of all proceeds is donated to a national nonprofit that provides fresh produce and nutritional education to children in schools. It’s designed to be a one-for-one: one scoop of protein for me, one serving of produce for a student. I love that so many companies are getting on the humanitarian train these days—wins all around!


So back to the powder. I’m usually more of a chocolate girl, so when I saw that my sample was vanilla, I was kinda like meeeh….but it turns out that everything in the world does NOT have to taste like chocolate! (haha) This powder had an impressively smooth finish to it (cue the wine tasting lingo) and only a little of the “yep, that’s protein powder in there” flavor. (I think it’s hard to make something so potent and powerful taste like air.)


If you have a minute, you should definitely watch Skoop’s intro video, if only for the cute graphics and references to things like “ninja nutrients”:

Along with the B-Strong sample, Madelyn also sent me 5 packets of Skoop’s “A-game” powder, which is specifically designed for breakfast and offers the equivalent of 10 servings of vegetables, along with probiotics, adaptogens, antioxidants, omega 3’s, and other superfoods.


They came in two flavors, sweet greens and chocofresh—I, of course, loved the chocolate, but wasn’t that into the green flavor (although I can think of plenty of people who would probably love it—just not my thing personally). And a serving is somehow only 50 calories!

If you’re on the hunt for a new protein powder, I highly highly recommend giving this one a shot! Here are two good ways to start:

–Go to Skoop and use code FITTIN10 to get 10% off your purchase.

–Win this giveaway!!

a Rafflecopter giveaway


Don’t forget to comment below if you’re interested in joining me in the 10-day sugar challenge! (No cost or specific requirements, but I’d love for us to support each other over email!)

Have a good one!



{ 33 comments… read them below or add one }

Michelle November 5, 2014 at 6:39 pm

I like Herbalife protein powder in vanilla and chocolate best.


Paige c November 4, 2014 at 8:42 am

I love the gnc pumpkin pie seasonal protein powder and then just regular vanilla and chocolate for everyday use


Chloe - A Latte Lipstick November 2, 2014 at 9:27 pm

Great giveaway I want to try that protein! I’m going to do this challenge with you! (I really AM!) Nov 10 here we come!

XO Chloe
A Latte Lipstick
Chloe – A Latte Lipstick recently posted…November Monthly Musings and MentionablesMy Profile


Kelsey October 30, 2014 at 8:02 pm

I love the True Athlete Natural Whey Protein Powder. Vanilla is my favorite flavor since I hate any and all kinds of chocolate! haha
Kelsey recently posted…Field Roast ReviewMy Profile


Katie G October 30, 2014 at 4:28 pm

My current fave is About Time but I would love to try Skoop!


Luke October 30, 2014 at 3:28 pm

Great review on Skoop! The more I read about it, the more I can’t wait to try it.


Alyssa October 30, 2014 at 1:08 pm

I don’t use much protein powder currently… But I’ve been doing a lot of fruit/veggie smoothies lately to get in all my veggies


Katie@LifesNextBigStep October 30, 2014 at 8:48 am

I totally need to do this no sugar thing, but I’m afraid being pregnant would make it near impossible…there are just days that I’ve gotta have it (maybe that’s what you’re going for with this…??)…I’ll mull it over…I really should…tell me it starts AFTER Halloween… ;)
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Kim October 31, 2014 at 3:36 pm

Oh of course it does–not starting until Nov. 10! Plenty of time to mull! :)

But yes, I would say pregnancy makes it much more challenging…I honestly don’t fully understand why (the body trying to pack on fat I guess???) but I was unstoppable with the carbs and sugar during pregnancy!

You could try a modified version maybe, like just one sweet a day, at the end of the day? I would say that’s about as challenging during pregnancy as no sugar is while not preggo. :)


heather October 29, 2014 at 10:57 pm

I supercharge my life my eating organic and smoothies.


Brittany @ Barr & Table October 29, 2014 at 10:35 pm

I love trying new kinds of protein powders so I’m not sure I have a favorite. Always looking for fun new flavors!
Brittany @ Barr & Table recently posted…What I Ate Wednesday #108: National Chocolate DayMy Profile


Bianca @ Sweet Dreaming October 29, 2014 at 10:03 pm

vega! i’ve heard all about skoop and would love to try!


Jordan October 29, 2014 at 9:03 pm

I love Plant Fusion Cookies & Cream. Awesome flavor, not chalky, and mixes really well, but it’s plant-based! Skoop sounds awesome, I’d love to try it!


Lindsey I October 29, 2014 at 5:38 pm

I would so be in for a sugarless challenge! I have been feeling the same way… that poor bag of chocolate chips was meant for something greater than just me snacking away one little chip (or a few handfuls) at a time. Time to nip that craving in and gain control again!


Kim October 31, 2014 at 3:31 pm

YES chocolate chips are my biggest nemesis. :) Glad you’re up for the challenge!!


Giselle October 29, 2014 at 4:40 pm

I could probably use a good sugar challenge! I do pretty good most the time but have been noticing I’ve been craving something sweet after pretty much every meal. Not really that great. I’ve heard a lot of good things about Skoop! I actually haven’t been using too much protein powder these days but am still partial to About Time :-)
Giselle recently posted…Kid’s in the Kitchen # – Pumpkin Pie Granola BitesMy Profile


Kim October 31, 2014 at 3:26 pm

I’m the same way–I think I’m doing pretty good until we run out of sweets for a few days, and then I realize how addicted I am!

I still need to try About Time! After all you’ve raved about it, I’m sure it’s amazing. :)


Madelyn Moon October 29, 2014 at 4:40 pm

Awesome review on Skoop, love! I’m so glad you enjoyed it! Trust me, I’m a chocolate girl too. I hope we have one eventually!

Good luck on your no-sugar challenge. I love the moderation approach, but I think it’s awesome you’re going to try this out for yourself and see how you feel! Best of luck, keep in touch <3
Madelyn Moon recently posted…Joe Salama and Jason Goldberg: The Tao of PaleoMy Profile


Kim October 31, 2014 at 3:21 pm

Thanks again for putting together such a sweet box of goodies for me, Madelyn! I hope you have a chocolate version someday too! I’ll be the first in line. :)

I’m nervous about the challenge, but like I said, I just have to see if I can pull it off! And I’m curious to see how I’ll feel afterwards. I’m all about moderation too, but I hate the feeling of being “addicted” to anything!


Jade October 29, 2014 at 3:52 pm

I love vanilla although about 39 minutes ago I did grab some hazelnut chocolate (a nice post partum gift my sis gave me which was a big basket full of chocolate) which surprisingly I haven’t finished yet. I would love to see if I could cut down on my sweets as like you I got between 15-25 pounds to get off from being pregnant!
Jade recently posted…41+2My Profile


Kim October 31, 2014 at 3:37 pm

Nice to hear I’m not alone. :) We’ll get there!


Ashley @ My Food N Fitness Diaries October 29, 2014 at 3:46 pm

This Skoop B-Strong has quickly become one of my top favorite protein powders. I love how “clean” it is and it tastes awesome!
Ashley @ My Food N Fitness Diaries recently posted…Keeping it SimpleMy Profile


maggie October 29, 2014 at 3:10 pm

I love chocolate plant fusion! This iss an awesome challenge I am definitely going to try!!


Kim October 31, 2014 at 3:43 pm

Yaaay good for you! Don’t worry, I’m nervous about it too. :)


Katie @ Daily Cup of Kate October 29, 2014 at 2:17 pm

I love her podcast too and would love to support and try out her products as well! Good luck on the no sugar challenge!!
Katie @ Daily Cup of Kate recently posted…Mizuno Wave Rider 18 Review + Fall 50 Relay!My Profile


Kim October 31, 2014 at 3:39 pm

Thanks – I’m scared! :)

Madelyn is the BOMB!


Marissa @ Where I Need to Be October 29, 2014 at 1:57 pm

Check out the book I Quit Sugar which will help you if you really want to get off sugar. Good luck!


Kim October 29, 2014 at 3:24 pm

Thanks Marissa! I need all the help I can get. :)


Rebecca @ Strength and Sunshine October 29, 2014 at 1:37 pm

Gotta love my cookies n’ creme Plant Fusion! Allergy-free and soooooooo good!
Rebecca @ Strength and Sunshine recently posted…Orange Hemp Seed GranolaMy Profile


Kristin @ A Mom on the Run October 29, 2014 at 12:41 pm

I love Skoop! The A-GAME is amazing, I drink it every morning with chocolate almond milk :)


Kim October 29, 2014 at 3:25 pm

OOH good idea, that sounds amazing!


Ashley Pitt @ A Lady Goes West October 29, 2014 at 12:25 pm

I’ve never given up sugar and just don’t think I can make the commitment. But I fully support you and will be eager to hear how it goes!! Oh, and I got to try Skoop too and love it! Happy Wednesday!
Ashley Pitt @ A Lady Goes West recently posted…What I Ate in the Sunshine StateMy Profile


Kim October 29, 2014 at 3:27 pm

I kinda just want to be able to say I CAN do it. :) And I want to see what it’s like on the “other side,” aka post-sugar-addiction…

I saw your Skoop post! Glad they’re getting lots of coverage, they deserve it!


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